Born in Tunisia with an unwavering passion for beauty, Ines Maalej has emerged as a true trailblazer in the cosmetics industry.

Her remarkable journey began in 2011 when she stepped into the world of fashion as a model, captivating audiences with her natural grace and striking presence.

Through her experiences in the fashion industry, Ines developed a profound understanding of aesthetics and a deep love for makeup and beauty.

In 2016, Ines' life took a transformative turn when she crossed paths with Maher Maalej, a kindred spirit and her soulmate.

United by their shared passion for beauty, Ines and Maher embarked on an extraordinary entrepreneurial journey together.

In 2017, they founded their own makeup and beauty store, "Faces Beauty," in the vibrant city of Dubai.

This marked the beginning of their joint pursuit of excellence and their mission to redefine the beauty landscape.

Faces Beauty swiftly gained recognition for its unparalleled selection of products, exceptional customer service, and innovative approach to beauty.

The store quickly became a beloved destination for beauty enthusiasts, celebrities, and influencers, all drawn to the unique vision Ines and Maher infused into their brand.

In 2018, she was honored with the esteemed "Most Successful Woman" award by the Dubai Women's Association, recognizing her exceptional achievements and unwavering commitment to her craft.

In recognition of her exceptional leadership skills, Ines was presented with the coveted "2019. This accolade solidified Faces Beauty's status as an industry leader and a testament to Ines' visionary leadership.